Power of Mobile

Power of Mobile

Mobile has already changed the way we interact, transact or more over live life in recent years. Already we are using many apps in day-to-day life to do interactions, banking transactions, communication, transportation and many more. This is still starting and witnessing upward trend. Few features which are making difference and continue to change the way we do things today.

  1. Users Physical Location: This is something that provides the developer to know where exactly the user is at given point and customize the service accordingly. Be it getting Uber / Lyft cab where you are or when you are outside Starbucks getting an alert for app service. Apple’s iOS 9 provide exact service at that given place at given time. I listen to audio books on Audible while driving to office. When I’m inside car and even before I start, my iPhone automatically provide option on-screen to start the Audible app and it’s ready for my use with just one click. Similarly there are hundreds of services currently using location features. With Hurricane Erika approaching florida, Weather apps are sending alerts with exact required details. There would be hundreds of important apps which will be built around this feature
  2. Push Notification: This gives tremendous powers to push important notifications to the users. It’s customizable to the extent of individual level. Say if this is used in marketing context, brands can send unique offers to each given user depending on that users details. Mostly this feature is used for important updates only as if there are unnecessary notifications, users usually turn the notifications off for given app. so there is caution tale attached for marketers. My Fitness app, Runkeeper send me push notification if I don’t run consecutively for 3 days. It’s personalized notification, just like a reminder, event-driven. Most of the apps use this features along with location feature as together it becomes deadly combo.
  3. Automated, behind the curtain task: This is something like automating your life or removing boring or sometime important activities. Its like particular app or your mobile in-built feature itself perform something even without you opening the app or using mobile. For example, When you reach office, your mobile automatically sends the notification to your dear ones, or may be in emergency you are able to send details to predefined someone on click of button. It can be used for any other chores. IFTTT App does a lot of these activities with predefined conditions.

In overall with combination of multiple features mobile apps are solving day-to-day life problem and even helping to improve the lives.